How to Claim Your Business in ChatGPT: The 2026 Guide to Business Hub, Verified Profiles and Business Agents

Short answer: Since November 10, 2026, OpenAI lets businesses claim their profile in ChatGPT through a new tool called Business Hub. You verify you own or represent the business, pass an identity check, then you can correct your details, connect a product feed, see how often ChatGPT mentions you and, for eligible US online businesses, publish a labeled Business Agent that answers customer questions. Claiming is free at launch. It does not buy you a better ranking: ChatGPT still decides independently which businesses to recommend, based on what it can find and trust about you across the web.

01What OpenAI launched

OpenAI introduced Businesses in ChatGPT in beta on November 10, 2026. It has three parts:

• Verified business profiles. Owners and authorized representatives can claim the profile ChatGPT shows for their business and keep its information current. A blue check appears once identity verification is approved.
• Business Hub insights. Aggregate activity from the past 28 days, including website clicks, mentions and recurring topics in answers that reference your business.
• Business Agents. Eligible businesses can publish a branded assistant that answers questions about products and policies using information the business supplies. ChatGPT labels these chats so users know they've moved from the general assistant to the business's representative.

OpenAI says ChatGPT reaches 1.2 billion people a week. That's the audience a claimed, accurate profile is speaking to.

Who can claim a ChatGPT business profile

Eligibility depends on the type of business and the market:

• Online business with a website: What you can do at launch: Claim an existing listing, or add one if ChatGPT has none
• Local store or restaurant (US): What you can do at launch: Claim an existing US listing only; you can't add a new one yet
• Local business outside the US: What you can do at launch: Not documented at launch
• Business with no website: What you can do at launch: Claiming is initially for businesses with a website
• OpenAI Enterprise customers and advertisers: What you can do at launch: Work with your OpenAI representative

OpenAI's help documentation also notes that not every business can create or claim a profile, and that some categories may wait until safeguards are in place. Treat your eligibility as something to check, not assume.

How to claim your business in ChatGPT, step by step

1. Log in to ChatGPT with your work account. Use the account your team will manage the listing from, not a personal one.
2. Open Business Hub. Use OpenAI's own link from ChatGPT or its help center, never a third-party "claim service".
3. Search for your business and select it from the suggestions. Online businesses that aren't listed may see an option to add one.
4. Click Get Started and log in again with the account that will hold administrator rights.
5. Verify the claim. Depending on the business, OpenAI may verify through a business phone number, a business email address, your website domain or your Shopify account.
6. Pass the identity check. After the claim is approved, the person managing the listing completes a separate identity check through Persona. You need this before you can publish profile changes, connect a product feed, see analytics or create an agent.
7. Fix your details. Name, category, hours, contact details, website and description should match your website and Google Business Profile word for word.

If you see Contact support instead of verification options, the listing is locked and you'll need to go through OpenAI support from that screen.

Watch out: Expect people to offer to "claim your ChatGPT listing" for a fee. Claiming is free at launch, and nobody outside OpenAI can guarantee approval or placement.

What the Business Hub insights tell you, and what they don't

Business Hub shows aggregate data for the past 28 days:

• Website clicks from ChatGPT to your site.
• Mentions in answers. For online businesses, ChatGPT has to reference your website for a mention to count. For local businesses, showing your location in a result is enough.
• Recurring topics in the answers that mention you, which hints at what ChatGPT associates you with.

Metrics only appear once they pass minimum thresholds, so a blank number may just mean data is still being collected. OpenAI says it doesn't share users' conversations or Business Agent chats with businesses.

What the insights won't tell you: which questions you didn't appear for, or which competitor ChatGPT recommended instead. You still need to test that yourself, which is the core of an AI search visibility audit.

Does claiming your profile help you get recommended?

Not directly. OpenAI says ChatGPT continues to make independent recommendations and that claiming a profile doesn't guarantee better placement or more sales.

What claiming does do is reduce wrong information. That matters more than it sounds. SOCi's 2026 Local Visibility Index, which analyzed about 350,000 locations across 2,751 brands, found business profile information was only about 68% accurate on ChatGPT. It also found ChatGPT recommended just 1.2% of locations, compared with brands appearing in Google's local 3-pack 35.9% of the time, and that recommended locations averaged 4.3 stars.

The takeaway: AI recommendations are scarce, and they go to businesses whose facts are consistent and whose reviews are strong. Claiming your profile fixes the facts in one place. Earning the recommendation takes work everywhere else.

How to get recommended by ChatGPT after you claim

Think of the profile as the foundation, then build the signals ChatGPT looks for:

1. Make your facts identical everywhere. Your website, Google Business Profile, Bing Places, Apple Business Connect, Yelp, Facebook and industry directories should all match. Our local SEO service starts with exactly this clean-up.
2. Earn steady, recent reviews. A simple review request after every job or visit, and a reply to every review, does more than any single listing. Automated follow-up makes it consistent.
3. Publish pages that answer real buyer questions. Prices or price ranges, service areas, how the process works, comparisons and FAQs, written plainly. AI tools quote pages that answer directly.
4. Add structured data. Organization, LocalBusiness, Product, FAQ and Review schema help machines read your site correctly.
5. Get mentioned on sites AI tools cite. Local press, trade associations, "best of" lists and expert roundups in your category.
6. Test monthly. Ask ChatGPT, Gemini and Perplexity the 20 to 30 questions your buyers ask, record who gets recommended, and close the gaps.

Business Agents: should you publish one?

At launch, Business Agents are available to eligible US ecommerce and online service companies with a website. An agent answers customer questions about your products and policies using the information and guidelines you provide. OpenAI's setup guide describes one Business Agent per claimed profile.

Retailers can upload a product feed with prices and stock, or connect a Shopify store to sync it. OpenAI's app is listed as free in the Shopify App Store.

Publish an agent if you get lots of repeat questions about sizing, shipping, returns, compatibility or availability, and you can keep the information it uses accurate. Wait if your policies change often or your product data is messy; a confident agent with outdated answers is worse than none.

Before publishing, test the agent the way you'd test a new hire: ask it your 50 most common questions, plus a few awkward ones, and fix anything it gets wrong.

How this connects to ChatGPT ads

OpenAI says businesses can make a Business Agent the destination for a ChatGPT ad, so clicking a sponsored placement opens a labeled chat with the seller's agent. This "Sponsored Agents" format is in a limited test with selected advertisers.

If you're weighing ChatGPT ads, read our complete guide to ChatGPT ads in 2026, and our breakdown of whether to fund LLM ads with new budget or by reallocating search spend.

A 30-minute checklist for this week

• Check whether your business appears in ChatGPT, and how it's described.
• Claim your profile in Business Hub and complete the identity check.
• Correct name, category, hours, phone, website and description.
• Make sure the same details appear on your website and Google Business Profile.
• Turn on a review request after every customer visit or order.
• Write down 20 questions buyers ask and test them in ChatGPT monthly.

If you'd rather have it done for you, our team handles the claim, the clean-up and the monthly AI visibility testing as part of AI search visibility. For local businesses, it pairs naturally with local SEO; for online stores, with conversion optimization so the extra visitors actually buy.

FAQ

Is it free to claim your business in ChatGPT? Yes, at launch. Claiming and managing a profile in Business Hub is free, and publishing a Business Agent is free for eligible businesses. OpenAI hasn't ruled out charges later.

Can a local business claim a ChatGPT profile? In the US, local stores and restaurants can claim an existing listing but can't add a new one yet. Online businesses with a website can claim or add a listing.

Will claiming my business make ChatGPT recommend me more? No guarantee. OpenAI says recommendations remain independent. Claiming fixes your information; recommendations depend on how consistent, reviewed and well-documented your business is across the web.

What is a ChatGPT Business Agent? A labeled, branded assistant that answers customer questions about your products and policies using information you supply. At launch it's available to eligible US ecommerce and online service businesses.

How is this different from a Google Business Profile? The shape is similar: claim, verify, keep details current, read insights. The difference is that ChatGPT builds answers from many sources, so your profile is one input rather than the whole listing.

Sources

• OpenAI: Introducing Businesses in ChatGPT
• VentureBeat: OpenAI lets you claim your business in ChatGPT and set up a custom agent
• RuntimeWire: OpenAI lets businesses claim their ChatGPT listing and build their own agent
• Findskill: Claim your business in ChatGPT, eligibility from OpenAI's help page
• Search Engine Land: SOCi 2026 Local Visibility Index
• SOCi: 2026 Local Visibility Index benchmarks