Useryze helps independent jewelers turn online intent into booked appointments and real sales, by connecting ads, on-site intent capture, and follow-up into one system.
Built for engagement rings, diamonds, and luxury watches.
Funnel reality (no theory)
Most jewelers don't struggle with traffic. They struggle with capturing, qualifying, and converting buyer intent.
See what a working jewelry funnel looks likeHigh-intent jewelry buyers research, compare, and revisit before making a decision. When websites push urgency too early, trust drops and intent quietly exits the funnel.
Engagement and custom buyers expect education, comparison, and expert input. When the funnel lacks guidance, qualified buyers stall or abandon instead of moving forward.
Websites generate interest, but without intent capture and follow-up, that interest never reaches your sales team, even though the buyer may still walk into the store later
I share the thinking behind these systems publicly on LinkedIn: what's working, what's breaking, and what's evolving - Founder Useryze
We don’t sell “services.” We build a connected system that turns interest into action.
Swipe, scroll, or click to explore the strategies powering our success.
These aren't “features.” They're the pieces that make the system work.
Custom rings and high-AOV jewelry don’t always convert online, but that doesn’t mean they shouldn’t start online. This case study shows how we built a ring builder and concierge funnel that captures buyer intent, warms qualified leads, and hands off ready buyers to local sales teams
Custom configuration flow focused on intent, not forced checkout
One hub for chat, email, phone, social, and support requests
Automated lead filtering and prioritization for concierge teams
Qualified leads sent to local sales teams with full context
As jewelry catalogs grow, product data becomes fragmented across suppliers, formats, and systems. This project focused on creating a single, reliable source of truth for jewelry product data, enabling faster launches, cleaner PDPs, and continuous optimization at scale.
Unified product data across multiple jewelry suppliers and APIs
Automated enrichment of titles, descriptions, and attributes at scale
Clean handling of metal, gemstone, size, and configuration variants
Payload CMS as a single source of truth for jewelry product data
Jewelry is a multi-touch, high-consideration purchase. This case study highlights how we engineered end-to-end conversion funnels, from ad click to repeat purchase tailored to different jewelry product types and buyer intents.
Separate funnel logic for studs, pendants, and ready-to-ship jewelry
Product pages aligned with ad intent and buyer psychology
Reduced friction for high-AOV jewelry purchases
TOF / MOF / BOF retargeting with email, SMS, and dynamic ads
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