
Cultrue: Revolutionizing Fulfillment with Data-Driven Employee Feedback
CulTrue

Highlights
8 Weeks
Concept to Live MVP
100% Ready
Built-to-Test Framework
Multi-Tenant
Scalable Multi-Tenant Platform
Scalable
Auto scaling and load balancing
The Backstory
Our ask was to create an intuitive survey platform that captures employee experiences effectively, enabling decision-makers to make prompt, data-driven decisions for future company policies.
With a target audience consisting of HR departments and enterprises, Cultrue aimed to address the lack of cognitive, efficient methods for gathering employee feedback and converting it into actionable insights.
Cultrue needed a modern solution that could streamline the entire fulfillment process, deliver instant feedback, and empower HR to make rapid, data-driven decisions



The Challenge
In today’s hyper-competitive market, effective employee feedback is the secret sauce to operational excellence, but traditional surveys and outdated tools just weren’t cutting it for Cultrue. Faced with:
- Fragmented Feedback Processes: Manual surveys that delayed insights and led to inconsistent data.
- Complex Multi-Tenant Operations: Managing three distinct user layers (super admins, admins, and employees) without a unified system was like herding cats.
- Delayed, Data-Deficient Decisions: HR teams were waiting too long for actionable insights, missing the opportunity to move the needle.




Our Collaborative Solution – Two Phases of Transformation
- 1
Phase 1: Building a Custom Fulfillment Engine
Working side by side with FullStackProductManager (run by Diamonde Henderson), Useryze built a robust, multi-tenant fulfillment app designed to bring order to chaos.
- 2
Custom Data Types & CSV-Powered Workflows:
Super admins can now upload custom questions via CSV, assign fulfillment factors, group them, and set category weights, all with a few clicks.
- 3
Immediate Feedback with Custom Snippet Generation:
Once an employee completes the survey, our custom-built snippet generator produces personalized feedback instantly.
- 4
Multi-Layered User Management:
Employees are invited via email or Slack to take surveys, and results are delivered in real time. Super admins and admins can slice and dice data to extract maximum value.
- 5
Phase 2: Elevating Insights with Dynamic Visualizations & Data Sync
After the initial success, we took things a step further
- 6
Actionable Data Visualizations:
We introduced spider plots, bar charts, and line graphs to provide immediate, visual feedback.
- 7
Custom Airbyte Data Synchronization:
To ensure real-time data consistency, we set up a custom Airbyte instance that dynamically syncs data between DynamoDB (our operational powerhouse) and MongoDB (the engine behind our analytics).






Technical Architecture
Our solution is powered by a modern, scalable tech stack:
- Front-End:
A React application styled with Tailwind CSS, delivering a clean, modern, and responsive UI. - Hosting & Rendering:
AWS Amplify Gen2 supports server-side rendering with Next.js, ensuring pages are pre-generated for optimal performance and only necessary data is loaded on the client. - Integrations:
The system seamlessly integrates with email and Slack for survey invitations and includes plans for future integrations (Microsoft Teams and Jira) to enhance operational workflows.




Want to get a little more nerdy?
Dive deeper into the technical details and learn exactly how we built this solution on our blog.
Impact & Results
Instantaneous Actionable Feedback
Employees now receive immediate survey results and personalized feedback.
Empowered Decision-Making
HR teams enjoy clear, actionable insights through dynamic visualizations, enabling them to implement impactful changes rapidly.
Operational Efficiency
The automated, multi-tenant platform has dramatically reduced manual effort, making the entire fulfillment process faster and more efficient.
Scalability for the Future
With our robust architecture and real-time data sync via Airbyte, Cultrue is now positioned to scale and evolve as new challenges emerge.
"Working with Umair and his team got me pleasantly surprised, only because I hadn't worked with them before. The team delivered above and beyond not once but both phases and we continue working with them. Our new system not only delivers real-time insights but also empowers our HR team to make data-driven decisions that have a measurable impact on our operations."— CulTrue Team
Ready to experience a data-driven revolution?
Contact us today to learn how our custom solutions can transform your business!
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