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Cultrue: Revolutionizing Fulfillment with Data-Driven Employee Feedback
Case StudyTechnology HRTech

Cultrue: Revolutionizing Fulfillment with Data-Driven Employee Feedback

CulTrue

Cultrue: Revolutionizing Fulfillment with Data-Driven Employee Feedback

Highlights

8 Weeks

Concept to Live MVP

100% Ready

Built-to-Test Framework

Multi-Tenant

Scalable Multi-Tenant Platform

Scalable

Auto scaling and load balancing

The Backstory

Our ask was to create an intuitive survey platform that captures employee experiences effectively, enabling decision-makers to make prompt, data-driven decisions for future company policies.

With a target audience consisting of HR departments and enterprises, Cultrue aimed to address the lack of cognitive, efficient methods for gathering employee feedback and converting it into actionable insights.


Cultrue needed a modern solution that could streamline the entire fulfillment process, deliver instant feedback, and empower HR to make rapid, data-driven decisions

cultrue app signin
employee comparison tool
cultrue spider compiled

The Challenge

In today’s hyper-competitive market, effective employee feedback is the secret sauce to operational excellence, but traditional surveys and outdated tools just weren’t cutting it for Cultrue. Faced with:

  • Fragmented Feedback Processes: Manual surveys that delayed insights and led to inconsistent data.
  • Complex Multi-Tenant Operations: Managing three distinct user layers (super admins, admins, and employees) without a unified system was like herding cats.
  • Delayed, Data-Deficient Decisions: HR teams were waiting too long for actionable insights, missing the opportunity to move the needle.
employee overview
error handling
metrics
spider

Our Collaborative Solution – Two Phases of Transformation

  • 1

    Phase 1: Building a Custom Fulfillment Engine

    Working side by side with FullStackProductManager (run by Diamonde Henderson), Useryze built a robust, multi-tenant fulfillment app designed to bring order to chaos.

  • 2

    Custom Data Types & CSV-Powered Workflows:

    Super admins can now upload custom questions via CSV, assign fulfillment factors, group them, and set category weights, all with a few clicks.

  • 3

    Immediate Feedback with Custom Snippet Generation:

    Once an employee completes the survey, our custom-built snippet generator produces personalized feedback instantly.

  • 4

    Multi-Layered User Management:

    Employees are invited via email or Slack to take surveys, and results are delivered in real time. Super admins and admins can slice and dice data to extract maximum value.

  • 5

    Phase 2: Elevating Insights with Dynamic Visualizations & Data Sync

    After the initial success, we took things a step further

  • 6

    Actionable Data Visualizations:

    We introduced spider plots, bar charts, and line graphs to provide immediate, visual feedback.

  • 7

    Custom Airbyte Data Synchronization:

    To ensure real-time data consistency, we set up a custom Airbyte instance that dynamically syncs data between DynamoDB (our operational powerhouse) and MongoDB (the engine behind our analytics).

cultrue admin
employee list admin
cultrue test user
cultrue super admin employee engagement
fulfilment welcome
survey with hover

Technical Architecture

Our solution is powered by a modern, scalable tech stack:

  • Front-End:
    A React application styled with Tailwind CSS, delivering a clean, modern, and responsive UI.
  • Hosting & Rendering:
    AWS Amplify Gen2 supports server-side rendering with Next.js, ensuring pages are pre-generated for optimal performance and only necessary data is loaded on the client.
  • Integrations:
    The system seamlessly integrates with email and Slack for survey invitations and includes plans for future integrations (Microsoft Teams and Jira) to enhance operational workflows.
aws amplify
next js
mongo db
airbyte

Want to get a little more nerdy?

Dive deeper into the technical details and learn exactly how we built this solution on our blog.

Explore our geeky side

Impact & Results

Instantaneous Actionable Feedback

Employees now receive immediate survey results and personalized feedback.

Empowered Decision-Making

HR teams enjoy clear, actionable insights through dynamic visualizations, enabling them to implement impactful changes rapidly.

Operational Efficiency

The automated, multi-tenant platform has dramatically reduced manual effort, making the entire fulfillment process faster and more efficient.

Scalability for the Future

With our robust architecture and real-time data sync via Airbyte, Cultrue is now positioned to scale and evolve as new challenges emerge.

"Working with Umair and his team got me pleasantly surprised, only because I hadn't worked with them before. The team delivered above and beyond not once but both phases and we continue working with them. Our new system not only delivers real-time insights but also empowers our HR team to make data-driven decisions that have a measurable impact on our operations."
CulTrue Team

Ready to experience a data-driven revolution?

Contact us today to learn how our custom solutions can transform your business!

Schedule a Call Now!

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We manage high-AOV jewelry funnels where: $3k - $10k products Long engagement cycles In-store + online crossover Appointment-driven conversion Multi-touch attribution gaps We’ve seen: Traffic with no sales Meta ads no conversions Google Ads plateau Agencies cycling through tactics Jewelers frustrated The solution isn’t more budget. It’s better signals. Better attribution. Better segmentation. Better understanding of how jewelry is actually bought. If You’re Experiencing: Google Ads no sales Meta ads but no conversions Lots of traffic and add to cart but no purchases Unattributed ad spend Performance plateau Tired of vendors cycling Then your funnel likely isn’t feeding real buying behavior back into the platforms. And until it does, you’ll keep burning learning budget.

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