Meta can add discounts from your website to your ads, even when promotions are off. Check this setting before you copy Black Friday ads

PPC Land reported on November 6 that Meta can show discounts it detects on an advertiser’s website inside Facebook and Instagram ads, including in copies of ads where promotions had been turned off. Marketing Dive covered the story on November 12. The setting lives in Commerce Manager → Settings → Offer merchandising, as a single “Detected offers” checkbox that applies to all ads. Meta hasn’t said whether it is on by default.

Meta’s own notice reads: “Eligible promotions can appear with your new ad, even though promotions are turned off for your original ad.”

The Useryze take

This matters most right now, when businesses duplicate last year’s Black Friday ads. An expired code or a discount meant for one product can end up in front of shoppers, and that means refund requests, angry comments and lower margins.

Before you duplicate any holiday campaign:

1. Open Commerce Manager in every ad account you run and set Detected offers on purpose.
2. Remove expired codes and old promo banners from your website, since that’s where Meta finds them.
3. After launch, check the live ad previews and comments, not just the ad you built.

AI-assisted ad tools save time, but someone still has to own the final message. That’s how our paid media team runs Meta for retailers and local businesses, with conversion-focused landing pages that match each offer.