The takeaway
Clicks measure attention, not revenue. Follow the path from an ad to a qualified inquiry, sales follow-up and a paying customer.
Put it into action
- 1
Map the full customer journey
- 2
Track qualified inquiries and sales, not just clicks
- 3
Find the first conversion drop-off
- 4
Test one friction point before increasing spend
Are more clicks always better?
No. More traffic only helps when it reaches the right buyers and the website and sales process can convert them.