5 things you can apply
- 1
Find friction by examining where visitors hesitate, abandon forms or leave key pages.
- 2
Compare the page's headline, offer and next step with the visitor's original intent.
- 3
Use AI to generate alternative wording or page structures, then review them for accuracy.
- 4
Test one focused change and evaluate qualified conversions rather than page views.
- 5
Repeat only after learning from the outcome; avoid treating AI suggestions as proven improvements.
Common question: Can AI improve website conversion rates?
It can help identify possible issues and generate alternatives, but improvement must be validated through real user behavior and tests.
