JewelryOngoing

A luxury Shopify experience and appointment engine for a boutique jeweler in West Austin

For a high-end boutique in Bee Cave, we built a Shopify site that matches the in-store experience, added our Ring Builder and run the local, online and event marketing that brings buyers through the door.

Client
M Robinson Fine Jewelers
Where
Bee Cave, West Austin, Texas
Website
mrobinsonjewelers.com ↗
M Robinson Fine Jewelers homepage
The boutique homepage, rooted in the Bee Cave community

The challenge

What needed to change

Luxury buyers judge a jeweler by its website before they ever visit. The boutique needed a site as polished as its showroom, plus a steady flow of high-intent appointments, not just browsers.

What we did

How we built it

  1. 01

    Shopify site with a luxury feel

    A refined storefront for jewelry, timepieces and designer brands, built around the boutique story and a clear "plan your visit" path.

  2. 02

    Vendor data, AI content and Edge inventory

    The same product pipeline as our other jewelry stores: vendor APIs, unique AI content and imagery for each product, and Edge for live inventory.

  3. 03

    Ring Builder

    Custom ring design online that hands the shopper to a jeweler in the showroom.

  4. 04

    Events and local marketing

    Promotion for in-store events plus local campaigns aimed at West Austin and the Hill Country.

  5. 05

    Leads into Podium, email in Klaviyo

    Qualified inquiries land in Podium with context, and Klaviyo automation nurtures past and future buyers.

Where it stands

Results

  • New Shopify site live
  • Ring Builder generating consistent custom-ring sales
  • Event and local campaigns running year-round
  • Leads delivered to the sales team with context

Tools and platforms

  • Shopify
  • Vendor APIs
  • Edge inventory
  • Klaviyo
  • Podium

Services used

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Free growth plan

Want results like this?

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  • You leave with the three fixes that matter most
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