JewelryOngoing

A 4,000+ product Shopify store and full-funnel marketing for a multi-location jeweler

We built Marc Robinson Jewelers a new Shopify store from the ground up and now run their local, online and event marketing across six locations, with a white-label Ring Builder and lead flows that hand qualified buyers to the sales team.

Client: Marc Robinson Jewelers
Where: Six locations across the US and Canada
Website: marcrobinsonjewelers.com ↗

Marc Robinson Jewelers Shopify homepage — The new Shopify homepage

The challenge

What needed to change

A six-location jeweler needs one storefront that works for every store, thousands of products that read as their own, and a way to turn online interest into in-store appointments. Vendor catalogs give every retailer the same images and copy, and leads were arriving with no context for the sales team.

What we did

How we built it

01
Shopify store, built from scratch
A custom Shopify build with collections for engagement, bands, fine jewelry and pre-owned luxury watches, a store locator and click-to-text on every page.
02
Vendor APIs and live inventory
Product data flows in from multiple vendor APIs, with Edge integration keeping inventory and availability current. The catalog has grown to more than 4,000 products.
03
AI content and image pipeline
Every product gets its own AI-generated description and imagery, so pages stop duplicating the same vendor copy other retailers use.
04
Ring Builder
Our white-label Ring Builder lets shoppers design a ring in 3D online, then perfect it with a jeweler in store.
05
Lead generation into Podium
Multiple jewelry funnels send qualified leads into Podium with the context the sales team needs to follow up and close.
06
Local, online and event marketing
Campaigns for each location, online promotions and in-store events, with Klaviyo email automation keeping past shoppers coming back.