Getting Leads But Not Customers? Here’s What’s Missing 👀

5 things you can apply

1. 1

   Define a qualified lead before evaluating Meta or TikTok campaigns.

2. 2

   Check that the ad's promise continues through the landing page and form.

3. 3

   Route each inquiry into a CRM with clear ownership and consent-aware follow-up.

4. 4

   Track contact rate, appointments and sales rather than counting submissions alone.

5. 5

   Test message, audience and follow-up improvements using actual downstream results.