Jewelry lead funnels that deliver qualified buyers to the sales team in Podium
We run multiple lead funnels for engagement rings, custom design and events, qualify each lead and post it into Podium with the context the sales team needs to convert.
- Client
- Marc Robinson and M Robinson
- Where
- US and Canada
- Website
- Private
The challenge
What needed to change
Sales teams lose jewelry buyers when leads arrive as a name and a phone number. They need to know what the buyer wants, their budget and timing, before the first text.
What we did
How we built it
- 01
Funnels by intent
Separate funnels for engagement, custom design, watches and events, each with its own ads and landing pages.
- 02
Qualification
Short questions capture style, budget and timing, so only real buyers reach the team.
- 03
Podium hand-off with context
Every lead lands in Podium with source, answers and design details attached.
Where it stands
Results
- Multiple funnels running for both jewelers
- Leads delivered with full context
- Sales team converts from a warm start
Tools and platforms
- Meta Ads
- Google Ads
- Landing pages
- Podium
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