A white-label Ring Builder that turns online browsers into custom ring sales
Our white-label Ring Builder runs on both Robinson stores, letting shoppers design an engagement ring online and finish it with a jeweler in person. It is generating consistent sales for both.
- Client
- Marc Robinson and M Robinson
- Where
- Two jewelers, seven showrooms
- Website
- Private
The challenge
What needed to change
Engagement ring buyers research for weeks online, but most want to see and touch the ring before they buy. Jewelers need a way to capture that intent online and bring it into the store.
What we did
How we built it
- 01
Design in 3D
Shoppers pick shape, setting, band and diamond and see the ring in 3D.
- 02
Capture the design and the buyer
Saved designs, quote requests and appointment bookings capture the lead with every selection attached.
- 03
Hand off to the store
Leads go to the sales team in Podium with the exact design, so the first conversation starts where the shopper left off.
Where it stands
Results
- Live on both Robinson websites
- Consistent custom ring sales
- Every lead arrives with the shopper’s design
Tools and platforms
- Useryze Ring Builder
- Shopify
- Podium
Services used
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Free growth plan
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